When it comes to professional and personal growth, I owe much to those who inspire me. To pay it forward, I’m starting a new tradition on the 3chord Marketing blog by regularly highlighting women I admire in the design and construction industry.
To kick off this feature, I’m starting with Lora Teagarden, AIA, LEED AP BD+C, project architect at RATIO in Indianapolis and owner of L2 Design, LLC.
I first met Lora at a local meeting of the American Institute of Architects a couple of years ago. Lora and I share an affinity for social media, and she recognized me from my Twitter photo. We became fast friends, and since then, I’ve been impressed by Lora’s unquenchable ambition, her understanding of the importance of marketing, and her passion for helping aspiring architects on their paths. The AIA agrees, having recently awarded her with the 2017 Young Architect Award.
In addition to working full-time for RATIO, Lora is an active blogger and social media participant and author of AREsketches™ Visual Study Guide, Volumes 1 and 2, which help aspiring architects prepare for their registration exams through sketches and content. As a non-technical marketer, architecture fan and visual thinker, I’ve enjoyed learning from her publications. In addition, Lora takes time to invest in her own professional growth, and—on a personal level—in her historic Woodruff Place home she is renovating.
“Perseverance has always got me through,” Lora said. “That seems obvious based on the definition, but the reality is that you never know how far you can go if you don't push for just one more step.”
Keep pushing, everyone! And keep your eyes on this blog for next month’s Fab Friday Feature.