Fab Friday Feature: Dana Galvin Lancour, FSMPS, CPSM

When I think of Dana Galvin Lancour, FSMPS, CPSM, the word “build” comes to mind. And it’s not just because she’s a longtime team member at Barton Malow Company, a national construction firm. Dana has built a successful career and a strong personal brand, and she builds up others through her efforts. 


Over the past several years, I’ve collaborated with Dana on initiatives for the Society for Marketing Professional Services and other organizations. As early adopters of social media in the design and construction industry, along with Adam Kilbourne, FSMPS, CPSM, we co-researched and co-wrote a white paper on the topic for the SMPS Foundation Whitepaper. We’ve also presented together for SMPS, AIA, and Engineering News-Record’s Groundbreaking Women in Construction conferences. Through these interactions, I’ve observed Dana’s humble, yet driven approach that makes a lasting impact on both her company and her industry. 

Dana is a great example of a marketer who has grown into a key leadership role that impacts her firm on many instrumental levels. As senior director, marketing & communications at Barton Malow, she leads a robust team as well as a range of initiatives that includes workforce engagement—an ever-important issue that has become critical in today’s climate. Her leadership sets a positive example for professional services marketers to lead strategic efforts for their companies. 

Quick with a smile and encouraging words, Dana takes a genuine interest in others and their success. Through mentoring efforts and a long list of publications and presentations, Dana generously shares her expertise and knowledge, helping others learn from her expertise. In an effort to recognize and celebrate the excellence of marketers’ work, she initiated an awards program for SMPS Michigan, and four years later, led its transition into a regional program. It’s now a key part of the Heartland Regional Conference, and I’ve seen firsthand the positive impact it makes, recognizing marketers’ accomplishments and inspiring them to excel in future efforts. 

Dana says it can sometimes be challenging to be a woman leader in the male-dominated architecture, engineering and construction industry, but the key is to stay positive and focused on what you can impact and control. 

“As my team has expanded pretty significantly in the past year, I’ve worked to focus on my mindset and how my attitude can impact their work,” Dana says. “The following quote is something I think about all the time and it even sometimes trickles into my personal life: ‘Ships don’t sink because of the water around them. Ships sink because of the water that gets IN them. Don’t let what is happening around you get inside of you and weigh you down.’ #StayUp!” 

I appreciate Dana's friendship and leadership and how she has inspired me to stay positive and to keep building! 

When it comes to professional and personal growth, I owe much to those who inspire me. The Fab Friday feature highlights just some of the women I admire in the design and construction industry.